Trademark registration for startups in Türkiye: why and how

Your startup's name and logo become one of your most valuable assets. But using a name does not mean it is yours. Trademark registration gives legal protection against others using it, and it is one of the things investors check in due diligence.

Why it matters

• If someone registers the same or a similar name, you may have to rebrand.
• A registered mark lets you take legal action against copycats.
• A brand is an asset; it matters in valuation and in a sale.
• App stores and social platforms handle complaints based on registered marks faster.

Before applying: a search

Use TÜRKPATENT's online search to check for identical or similar registered marks. Look beyond exact matches to names that sound or mean the same. Working with a trademark attorney reduces risk at this stage.

Choosing classes

Trademarks are registered in classes of the international classification by type of goods and services. Software products and software services, for example, can sit in different classes. Choose classes that cover what you offer now and soon; each extra class costs more.

Application process

1. Filing: apply online to TÜRKPATENT; filing in the company's name is recommended.
2. Examination: the office checks formalities and absolute grounds for refusal.
3. Publication and opposition: accepted applications are published in the Official Trademark Bulletin; third parties may oppose within a set period.
4. Registration: with no opposition, or once oppositions are rejected, the mark is registered.

Without opposition, the process usually takes a few months.

Term of protection

In Türkiye a trademark is protected for 10 years from the filing date and can be renewed for further 10-year periods. Actually using the mark matters too; marks unused for a long time can face cancellation.

Domains and social media

Secure the domain and social handles alongside the application. A domain alone does not give trademark protection, but it builds a consistent identity.

Protection abroad

If you plan to expand, international registration systems let you seek protection in several countries. Check for conflicts in target markets early; see our international expansion guide.

Conclusion

Registering a trademark is a low-cost step that prevents big risks. File as soon as you settle on a name. For other IP, see our intellectual property guide. This guide is general information; consult a trademark attorney for your application.