How to build a pitch deck for global investors
A deck international investors will actually read: slide order, metrics, preparing for Türkiye-specific questions and common mistakes.
By Editorial Team
An investor abroad will spend only a few minutes on your deck. In that time you need to convey your team, your market and your growth potential. Here is a practical guide for startups from Türkiye pitching to global investors.
Slide order
There is no single right order, but investors are used to this flow:
- Cover: company name, one-line description, contact details
- Problem: who has which pain
- Solution: how your product solves it
- Why now: what changed in the market, technology or regulation
- Market size: target and serviceable market
- Product: screenshots or a short demo
- Traction and metrics: users, revenue, growth rate, retention
- Business model: how you make money, unit economics
- Competition: alternatives and your edge
- Team: why this team is best placed to win
- The ask: how much, for what, and which milestones it reaches
What global investors look for
- Language: write in fluent, plain English, ideally reviewed by a native speaker.
- Currency: show revenue and costs in US dollars or euros. If you report in Turkish lira, explain the effect of exchange rates and inflation.
- Market story: position Türkiye as a launch market and show how you will expand regionally or globally. A young population, strong engineering talent and competitive costs can be presented as advantages.
- Company structure: foreign investors may ask where the company is incorporated. If you are considering a holding company abroad, talk to tax and legal advisers early.
- Comparables: a short comparison with international peers the investor knows helps them grasp your model quickly.
Showing metrics well
- Show trends rather than single numbers: monthly growth charts are more convincing.
- Define your terms: say exactly what you mean by "active user" or "revenue".
- Don't cherry-pick: hiding weak metrics hurts trust; explain the reason and your plan.
Common mistakes
- Slides packed with text
- Unrealistic market-size calculations
- Ignoring competition ("we have no competitors")
- Not stating the amount and use of funds
- Not highlighting the team's relevant experience
Sending your deck
Keep the emailed version short and self-explanatory; the version you present live can be more visual. Share it as a PDF or a link that lets you track views.
On Türkiye Startups you can add your deck link to your startup profile so investors reviewing your profile can open it easily.
This guide is for general information only and is not legal, financial or investment advice. Check official sources and consult professionals for current terms.
