How to write a grant application: project proposal guide

Grant and support programmes give startups financing without sharing equity. But applications are competitive and evaluators review many files quickly. A clear, measurable proposal aligned with the programme's goals makes the difference. Because programme terms change, always check the current announcement from the official source.

Before applying

1. Eligibility: Read the target audience, sector, stage and eligible expense items.
2. Calendar: Plan for the deadline and evaluation process.
3. Fit: Write how your project serves the programme's priorities.

For support in Turkey, see the grants and support programmes guide and the TÜBİTAK BiGG guide.

Structure of a project proposal

1. Summary: Problem, solution and expected result on one page.
2. Problem and need: A clear definition backed by numbers.
3. Solution and innovation: Your difference from existing solutions; see competitor analysis.
4. Market: Target customers and market size; see TAM SAM SOM.
5. Work plan: Work packages, timeline and milestones.
6. Team: Skills of the people delivering the project.
7. Budget: Itemised and justified.
8. Expected outputs and impact: Measurable goals.
9. Risks: Possible risks and mitigations.

Preparing the budget

• Map each item to the expense categories the programme allows.
• Get quotes for realistic prices.
• Keep the budget consistent with the work plan; excess or unjustified items reduce trust.

Evaluation criteria

Typically innovation, technical and commercial feasibility, team capability, market potential and social or economic impact are assessed. Make sure the file has a clear answer for each criterion.

Writing tips

• Use plain language instead of jargon.
• Back claims with evidence: interviews, pilots, pre-orders.
• Write goals in numbers.
• Do not leave it to the last day; have someone else read it.

Common mistakes

• Submitting a project unrelated to the programme's purpose
• Vague goals and unmeasurable outputs
• A budget inconsistent with the work plan
• Applying with missing documents or the wrong format

Our business plan guide will also help in preparation.